21C Communication Campaign – What A Ride!
Over 10 years ago speaking at Women in Finance Networking Breakfast the question was asked “How will the the Internet impact on business communication, nee marketing?’
Before I could answer an assertive voice from the attractive audience answered “Not much!”
Why?
“Advertising does the trick.” said another.
Then, ‘Cold calling really works!”
“We use direct mailing”
“Our data base is huge and everybody gets an email about new our great new finance product!”
“What do you think Christian?”
If the comments from the floor were any indication, we just didn’t have aclue about the internet, communication, marketing and sales.
At that stage,, Year 2000, nobody could image what was going to happen over the next 10 years and many are still stuck in 20C ways.
The real challenge is how do we integrate traditional media and the new internet media. Next time I’ll outline some of discoveries of some of the best communication innovators of the past five years.
Cheers for now and remember “Live for Life and Life will Live for You” Christian.
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