Social Media Friend or Foe? Both!
What do have a 16 year old birthday girl, Tess, Canadian policeman Michael Sanguietti and soccer player Ryan Giggs have in common?
Answer, they didn’t realize the power of social media.
Tess fled, police turned up, made a few arrests and her birthday will be never be one she will ever forget.
Ryan Giggs thought he would stop the media from reporting his alleged affair with Big Brother contestant, Imogen Thomas. Ryan obtained a court ruling to stop the media from publishing any story about the alleged affair with beauty queen winner.
Within days of the ruling, a British parliamentarian outed Giggs under parliamentary privilege. Ultimately tens of thousands of Tweets circulated cyber space.
Griggs’s lawyers plan to sue Twitter to discover the people behind the initial posts. Too late I think.
Then there’s the well intentioned Canadian policeman, Michael Sanguietti.
During a school talk, Michael Sanguietti, allegedly said, “I’ve been told I’m not supposed to say this – however, women should avoid dressing like sluts in order not to be victimised.”
That remark started an international movemen. “SlutWalk” marches and demonstrations appeared all over Europe, America and Australia.
Thousands of people, men included, signed up to Facebook. Organiser expected a few 100 would march here and there.
In Melbourne, Australia, 2,500 men and mainly women turned up to reclaim the word ‘slut’, protest against rape and against women being victimised. Their cry was ‘When We say Yes, we mean Yes. When we say No we mean No!”.
Now I’m not here to agree with anyone’s point of view – I do have one – but I want to highlight the power of social media.
People who use Social Media can cause the fall of governments, destroy Brands and businesses, ruin reputations and cause civil unrest. With 140 characters Twitter can be used to start to do all of this.
Ask Rupert and James Murdoch about the combined power of traditional and social media. Castles, and maybe Empires. can fall
We are just beginning to understand the power and how to use social media.
The quality and speed of your communication determines the outcome of your communication, not what was you intended – ask the Canadian policeman.
Corporations, the legal profession, public relations practitioners, and the media often take too long to respond and convey your truth or your side of the issue, crisis or story. Even worse many people try to spin the story. Forget spinning, that’s so 20th Century and doesn’t resonate with audiences.
Recently a client didn’t want to give ‘’oxygen” to a story by responding. Not a good idea either.
Social media can provide more ”oxygen” than anyone can handle! The world can breath on it.
Concentrate on building Resonance, Respect, Trust, and Credibility. Offer genuine Regret when you have stuffed up, no matter what the lawyers advise.
More about that later
No related posts.
Slut Walk Draws 000′s Worldwide
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Social Media Friend or Foe? Both!
What do have a 16 year old birthday girl, Tess, Canadian policeman Michael Sanguietti and soccer player Ryan Giggs have in common?
Answer, they didn’t realize the power of social media.
Tess fled, police turned up, made a few arrests and her birthday will be never be one she will ever forget.
Ryan Giggs thought he would stop the media from reporting his alleged affair with Big Brother contestant, Imogen Thomas. Ryan obtained a court ruling to stop the media from publishing any story about the alleged affair with beauty queen winner.
Within days of the ruling, a British parliamentarian outed Giggs under parliamentary privilege. Ultimately tens of thousands of Tweets circulated cyber space.
Griggs’s lawyers plan to sue Twitter to discover the people behind the initial posts. Too late I think.
Then there’s the well intentioned Canadian policeman, Michael Sanguietti.
During a school talk, Michael Sanguietti, allegedly said, “I’ve been told I’m not supposed to say this – however, women should avoid dressing like sluts in order not to be victimised.”
That remark started an international movemen. “SlutWalk” marches and demonstrations appeared all over Europe, America and Australia.
Thousands of people, men included, signed up to Facebook. Organiser expected a few 100 would march here and there.
In Melbourne, Australia, 2,500 men and mainly women turned up to reclaim the word ‘slut’, protest against rape and against women being victimised. Their cry was ‘When We say Yes, we mean Yes. When we say No we mean No!”.
Now I’m not here to agree with anyone’s point of view – I do have one – but I want to highlight the power of social media.
People who use Social Media can cause the fall of governments, destroy Brands and businesses, ruin reputations and cause civil unrest. With 140 characters Twitter can be used to start to do all of this.
Ask Rupert and James Murdoch about the combined power of traditional and social media. Castles, and maybe Empires. can fall
We are just beginning to understand the power and how to use social media.
The quality and speed of your communication determines the outcome of your communication, not what was you intended – ask the Canadian policeman.
Corporations, the legal profession, public relations practitioners, and the media often take too long to respond and convey your truth or your side of the issue, crisis or story. Even worse many people try to spin the story. Forget spinning, that’s so 20th Century and doesn’t resonate with audiences.
Recently a client didn’t want to give ‘’oxygen” to a story by responding. Not a good idea either.
Social media can provide more ”oxygen” than anyone can handle! The world can breath on it.
Concentrate on building Resonance, Respect, Trust, and Credibility. Offer genuine Regret when you have stuffed up, no matter what the lawyers advise.
More about that later
No related posts.